Case Study: Auralgasm Media Inc. & The 1924 Project

Subject: 2025 Growth Strategy & Commercial Expansion

Artist: The 1924 Project

Publisher: Auralgasm Media Inc.

Timeline: February 2025 – December 2025

1. Executive Summary

In 2025, Auralgasm Media Inc. executed a comprehensive growth strategy for The 1924 Project, transforming a niche “vintage revival” concept into a commercially viable brand with mass appeal. The campaign began with a viral single in February, solidified the artist’s catalog with a major LP release in early September, and culminated in a strategic distribution partnership with AMI Entertainment in November.

2. The Challenge

• The Product: Revitalizing 1920s compositions for a modern audience accustomed to short-form algorithmic content.
• The Obstacle: Moving beyond “internet virality” to establish a tangible, commercial footprint in the real world.
• The Goal: To convert digital streaming numbers into a robust content catalog and secure high-level distribution partnerships for the Q4 holiday market.

3. Strategic Execution Phases

Phase I: The Viral Spark (Q1 2025)

• Release: “I Hate to Lose You” (Single) – Feb 14, 2025.
• Strategy: Auralgasm capitalized on Valentine’s Day sentiment using a “noir” cinematic aesthetic. The high-contrast visuals bridged the gap between silent film and modern music video production.
• Result: The video garnered 7.3 million+ views on YouTube, validating the market for modernized vintage music and building an initial subscriber base.

Phase II: Catalog Consolidation (Q3 2025)

• Release: Temporal Gramophone (LP) – Early September 2025.
• Strategy: To prove The 1924 Project was more than a “one-hit wonder,” Auralgasm released a full-length, 13-track album. This release demonstrated production depth and artistic consistency, retaining the audience gained in Q1 and increasing total watch-time hours across the channel.
• Significance: The successful launch of Temporal Gramophone provided the “catalog weight” necessary to attract larger industry partners.

Phase III: Commercial Expansion (Q4 2025)

• Milestone: Partnership with AMI Entertainment – November 2025.
• Strategy: Leveraging the metrics from the September album launch, Auralgasm secured a deal to integrate The 1924 Project into AMI’s nationwide network of digital jukeboxes and entertainment systems.
• The Holiday Push: This partnership was timed specifically to support the December release of the Christmas album, “Sleigh Ride of Soul.” The deal ensures the album will be front-and-center in bars and venues during the peak holiday social season.

4. Key Performance Metrics (2025 YTD)

Metric	Result	Context
Viral Reach	7.3 Million+	Views on “I Hate to Lose You” Official Video.
Audience Retention	21,500+ Subs	Growth sustained through the Temporal Gramophone rollout.
Catalog Depth	13-Track LP	Temporal Gramophone (Released Early Sept) cemented artist credibility.
Distribution	AMI Network	New: Nationwide access to digital jukeboxes starting Nov 2025.
Upcoming Asset	Holiday Album	“Sleigh Ride of Soul” positioned for Q4 venue domination.

5. Analysis of Traction

Auralgasm Media Inc.’s strategy was defined by timing and scaling.

1. They captured attention with a single (Feb).
2. They retained attention with an album (Sept).
3. They monetized attention with a partnership (Nov).

The release of Temporal Gramophone in early September was the critical pivot point; it transformed the project from a “viral video” into a “recording artist,” directly enabling the subsequent AMI Entertainment deal.

6. Conclusion

By effectively managing the transition from digital buzz to physical venue distribution, Auralgasm Media Inc. has positioned The 1924 Project for long-term solvency. The upcoming release of “Sleigh Ride of Soul” will serve as the first test of this new “digital-to-jukebox” pipeline, with projections indicating strong performance in the holiday sector.